Category: In the News

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Ad Tech Briefing: The CMA tosses Google’s Privacy Sandbox a lifeline, as many declare it DOA

The U.K. Competition and Markets Authority has opened a consultation on potentially releasing Google from Privacy Sandbox commitments imposed in 2022. Some are concerned this represents ‘a W’ for corporate conjury.  

The move, announced June 13, follows Google’s April decision to drop plans to prompt Chrome users to block third-party cookies, a shift seen as reducing potential competitive harm. Indeed some are asking whether or not the April policy-reversal on nudging Chrome-users to dump cookies has been successful? 

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Disney adds Amazon to its DRAX partnership roster

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Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs

On the second official day of the Cannes Lions Festival of Creativity, Amazon continues its charm offensive on advertisers, announcing a partnership with Disney Advertising that brings its demand-side platform into Disney’s Real-Time Ad Exchange.

The development comes almost a year after DRAX launched, meaning Amazon is only the third DSP, alongside Google and The Trade Desk, to grant advertisers access to DRAX. DRAX sells inventory across various properties, including Disney+, ESPN, and Hulu. 

The tie-up with Amazon DSP lets advertisers leverage insights from both companies to refine their ad campaigns, including specialized campaigns that match Disney’s audience data with browsing, streaming, and purchase insights from Amazon Ads through a direct collaboration between Amazon Publisher Cloud, built on AWS clean rooms technology, and Disney Compass.

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