Category: In the News

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Digiday Podcast at Cannes: Ad networks take center stage at Cannes — are buyers buying in?

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If there was any doubt that everything is an ad network, this year’s Cannes Lions Festival of Creativity proves otherwise.

Ad networks, retail media networks and the bevy of ad tech companies that support them seem to have carved out a bigger space for themselves along the Croisette. For example, Chase Media Solutions has cozied up on ad tech row, along the pink carpet. A stone’s throw away, Instacart has a pop-up experience. Not to be outdone, DoorDash Ads has commandeered a storefront further down the Croisette.

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The DOJ faces growing calls to coordinate Google antitrust remedy efforts 

Lobby group Movement for an Open Web has issued fresh calls for the Justice Department to coordinate its proposed remedies to address Google’s monopolies in the ongoing separate search and ad tech cases.

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Google on Trial

The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial

The DOJ is developing remedy proposals to counter Google’s market power in search and ad tech, both of which were ruled monopolies during the last 12 months, with MOW now calling for conjoined technical oversight of the two cases. 

Currently, the remedies in each case are under development and will be overseen by separate technical committees, according to MOW, which is now calling for these to be merged, citing the need for a holistic approach to market correction. 

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