The folks at independent agency Known have always done things a little differently. Digiday first wrote about Known as having built an Iron Man suit it would put to use for clients, developed under the watchful eyes of its founders and principals Kern Schireson and Ross Martin.
Today, Known is seen among some of its clients as a ‘homework checker’ on holding companies — meaning the Skeptic app/platform it has developed over the last few years is being used by some clients to back-check the media planning and investment strategy that holding companies are executing for them.
Schireson nor Ross declined identiy either the clients or the holding companies being checked through what Martin and Schireson call “in-sourcing.”
But their mission is empower the word agency again — as in, giving clients agency over their media efforts as a means to optimize results and get more for their proverbial buck. All in a fraction of the time it used to take to do that optimizing and number-crunching.
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