Category: In the News

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Marketers, ad executives, publishers, tech companies — pretty much every conceivable member of the ad industry — they’re set to converge in France next week at the Cannes Lions International Festival of Creativity. Before the event starts, Digiday+ Research surveyed more than 70 agency, brand, retailer, publisher and ad tech professionals to find out who will be there and why they’re choosing to attend (or not).

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Pinterest is going all-in on programmatic, and its newest hire is the tell.

Chip Jessop, Amazon’s former director of global accounts and North America ad tech sales, joined the visual search platform on May 27 as its first head of programmatic. Reporting to chief revenue officer Bill Watkins, he’s been tasked with building new demand channels and scaling Pinterest’s still nascent programmatic business.

With a seven year stint at the e-commerce giant under his belt, Jessop isn’t new to this. He’s built sales teams, brokered commercial deals and helped grow an ad tech business from the ground up. 

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