Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Media Briefing: Affiliate isn’t dead, say publishers – but it must evolve in the AI era

This week’s Media Briefing looks at the state of publishers’ commerce and affiliate businesses, given the recent news that Business Insider is shutting down most of its commerce division in light of search referral traffic declines.

  • Publishers say affiliate and commerce businesses aren’t dead in the AI search era, but personal, voicey and category-specific recommendations are key.
  • The Washington Post opens up opinion section, TechCrunch shuts down European division, and more.

Stability in commerce, for some

Some are calling it the “great decoupling”: Google search is shifting, with clicks falling even as impressions hold steady. 

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The Trade Desk lifts the lid on Deal Desk a ‘hub for PMP management’ 

The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies in the Deal ID ecosystem.

Deal Desk’s official announcement is expected imminently, although Will Doherty, svp inventory development, The Trade Desk, teased the launch on stage at the IAB Tech Lab Summit, hosted in New York City, June 4. 

In discussion with IAB Tech Lab CEO Anthony Katsur, Doherty outlined the pending launch explaining that it was aimed at addressing structural inefficiencies in the Deal ID or private marketplace ecosystem. 

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