Category: In the News

In a surprise move that happened last week but news of broke last night, studio and TV company Paramount moved its media business to Publicis and Interpublic Group, dealing losses to WPP and Horizon Media, according to sources with knowledge of the business. Apparently the move was made without a formal review.

While no party involved would confirm the moves on the record, Hollywood publication Deadline broke the news of the lion’s share of Paramount’s business moving from WPP Media to Publicis on Tuesday night. Deadline’s story attributed the move to a cost-savings effort, which would mean that Publicis most likely offered to secure lower rates for the entertainment company’s marketing efforts. 

Digiday has confirmed that U.S. media for streaming service Paramount+, which has been handled by Horizon Media, was won by IPG’s Mediabrands. In total, Paramount is reported to spend about $600 million in media across its films, streaming service and other TV properties (including the former Viacom cable networks). 

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This State of the Industry Report, sponsored by Arc XP, explores how publishers are incorporating AI into their newsrooms beyond the typical workplace efficiency avenues, how far they’ve gotten with those implementations, the challenges they’ve encountered and how they’re overcoming them.  

As AI permeates every industry, publishers and broadcasters are no strangers to the technology. AI is no longer experimental but a useful tool for everyday tasks that can drastically improve how organizations function and deliver experiences for their readers. While many businesses have incorporated AI into their daily operations, publishers have a unique opportunity to bolster their success by leaning on AI throughout their newsrooms. 

However, misinformation still surrounds AI and its usage. Additionally, consumers aren’t always trusting of the technology, nor are those working closely with AI, due to the noise around it coming for their jobs. Publishers and broadcasters are strategically navigating these challenges while implementing the technology into their newsrooms. 

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