Category: In the News

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Nikki Ogunnaike wasn’t always a morning person. But for the last decade, the editor-in-chief of Marie Claire magazine has made it a point to start the day around 6:30 am with a morning routine to ease into a busy day of emails, meetings and after work events.

To capture a glimpse into Ogunnaike’s day, the Digiday Podcast is trying a new format – a “Day in the Life” feature that explores how Ogunnaike and other industry leaders move through their days and how they strike a balance between work life and personal life. 

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It might be perceived as a sign of uncertain economic times that agencies are doing their best to stay lean by keeping full-time staff at a minimum and relying more heavily on freelance help in areas where the lift is needed. 

But from speaking with the principals at two agencies, it’s as much a means of flexibility at a time when maximum optionality is needed. As well as offering the freedom to customize one’s shop to the needs of each client without breaking the bank. 

Chris Mele, managing partner and founder of Siberia, an independent design studio/agency based in Brooklyn, runs a foundation of five full-timers who handle design, product management, engineering, and talent management — while he stands in as head of strategy, as well as sales and marketing. 

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