Category: In the News

Roblox is pushing to onboard more advertisers, but the platform’s current lack of third-party measurement tools is becoming a roadblock for some marketers.

Agencies trying to onboard advertisers new to Roblox say it’s becoming harder to convince brands to invest without third-party measurement tools in place, according to three agency execs Digiday spoke to for this article. 

“There’s baseline media integrations, where the media is served through their [Roblox’s] first-party ad server, and then you get data back from their first-party ad server, and then from an [experience] integration standpoint, all of the metrics you’re receiving are from the developers themselves,” said Jason Scorrano, CEO of the agency Gaming Attict. “There’s no third-party Nielsen or Comscore that is showing you what is happening.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

While Target continues to contend with sluggish sales and external economic pressures, Roundel, the retailer’s ad business, seems to be a bright spot in an otherwise gloomy financial picture.

In its Q1 2025 earnings call last week, Target reported net sales of $23.8 billion, down from $24.5 billion during the same period last year. The slump comes amid mounting headwinds: consumer pullback, tariffs and of course, the fallout from Target’s decision to scale back some of its diversity, equity and inclusion initiatives. At the same time, Target has been struggling to keep pace with retail juggernauts Walmart and Amazon, as noted in last year’s holiday sales figures.

But it’s not all doom and gloom for Target. Roundel, its retail media network (RMN), has continued to grow. In the first quarter of this year, Target’s ad revenue came in at $163 million, up from $130 million in that same time period in 2024. Last year, it raked in $649 million in ad revenue, up 25% from the $522 million in 2023.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More