Our Rakuten Optimism Golden Link Awards were held in Carlsbad, California, on May 28th, 2025. Hosted by comedian Adam Mamawala, the event brought together some of the best and brightest in the performance and digital marketing industries. We celebrated their outstanding achievements, their collaboration, creativity, and innovative partnerships that have set new standards in our industry!,Read More
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Why guaranteed access matters when it comes to securing premium DOOH inventory
Lindsay Shelton, director, North America, VIOOH
Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign.
Brands need guaranteed access to premium screens — those high-traffic, high-visibility environments that turn heads to drive engagement and action — but traditional OOH buying methods aren’t able to offer the dynamic data-triggered opportunities marketers have grown accustomed to in digital display.
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