Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business

This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.

  • ‘Everyone’s trying to undercut The Trade Desk’
  • YouTube poaches Disney exec, NBCU eyes MLB rights, Google debuts gen AI moviemaker and more

‘Everyone’s trying to undercut The Trade Desk’

Forget about the streaming wars; let’s talk about the connected TV ad battle. Specifically how Amazon and Google are looking to lay siege to The Trade Desk’s CTV ad business.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More

Perplexity has offered ads for half a year — marketers already want scale

It’s only been six months since Perplexity launched its ad business, but advertisers are already hungry for it to grow up fast and prove it’s more than just another shiny object.

Six media buyers Digiday spoke to say they want to see more from the AI-powered search engine, which has been tested by the likes of Indeed, Whole Foods, Universal McCann and PMG since November, when they signed up as the first brand and agency partners to the platform. The ads, tucked beside answers and marked “sponsored” are subtle but the expectations are anything but. Marketers are curious, the buyers said, but Perplexity hasn’t offered enough ad opportunities to match that energy.

Related Insights


robot drawing on paper. technology for programmatic advertising

Generative AI

Perplexity’s pitch deck offers advertisers a new vision for AI search

Perplexity hasn’t yet opened up new advertising opportunities beyond the limited pilot group, said one ad exec who exchanged anonymity for candor. However, the AI-platform’s Merchant Program — an initiative which also launched last November, and is designed to give large and small retailers access to Perplexity’s users seeking AI-powered shopping recommendations, as well as increase product visibility, without any commission fees — is another way to get on board.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More