Category: In the News

This week’s Media Briefing looks at publishers facing the slow erosion of search referral traffic amid the shift towards generative AI search experiences — and the pressure to plan more proactively for that future.

• With AI-driven updates coming for search referral traffic, publishers are starting to plan for a more “zero-click” future.
• The Washington Post’s leadership struggles to find cohesion, L.A. Times owner doubles down on presidential endorsement decision, and more.

Publishers face a ‘zero-click’ future

Search is in flux. 

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Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace – but give it time. The spotlight’s inching closer. 

What started as a YouTube sideshow is creeping onto the main stage. From the talent in the room to the lingo in the air, creators cast a long shadow over this year’s weeklong industry parade.

TelevisaUnivision rolled out vertical video mini telenovelas and a creator-artist festival at its upfront. 

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