Category: In the News

Microsoft Advertising is closing its demand-side platform, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities according to separate Digiday sources.

Rumors of such a closure have been circulating for some time, with Microsoft Advertising contacting media buyers earlier Wednesday (May 14), informing them of the planned sunsetting of the DSP, according to two sources familiar with the developments.

Microsoft spokespeople pointed to a company blog post when asked to comment.

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This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations.

• The upfront ahead
• Upfront Week: Day 1
• YouTube’s NFL exclusive, the creator economy’s studio system and more

The upfront ahead

Trigger warning for those affected by the 2020-21 upfront cycle. And the 2021-22 cycle. And the 2022-23 one. OK, maybe this year’s upfront — which formally kicked off with this week’s presentations in New York City — will be less aberration and more return to the recent norm.

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