Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

In Graphic Detail: How YouTube redrew the TV map

It’s upfront week, and YouTube’s influence looms large over every pitch and negotiation. No better moment to revisit how, over the past 20 years, it’s become the tip of the spear in the transformation of how people watch TV.

From mobile mainstay to living room fixture

Watching YouTube on TV screens isn’t new but the pace of its monetization is accelerating fast. In the first quarter of 2025, YouTube ads served on TVs rose 88% year-on-year, according to Tinuiti’s latest benchmark report. TV screens now command 43% of YouTube video ad spend nearly doubling from 24% last year. Mobile slipped to 42%, down from 51% while desktop and tablets continue their decline. 

The takeaway: YouTube isn’t just where people are watching, it’s where advertisers are betting big. 

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Marketing Briefing: Here’s what marketers put on the back burner for the foreseeable future

Everyone in advertising is dealing with the same problem: uncertainty.

As a few agency execs put it while chatting with me on Monday, there’s a constant nervous energy in the industry right now, with everyone wondering what new geopolitical shift marketers will have to react to next. Monday morning, for example, stateside marketers awoke to the news that the United States and China had agreed to a truce with both easing tariffs temporarily; the U.S.’s tariffs on China will come down from 145% to 30% and China will reduce its tariffs from 125% to 10% for 90 days.

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