Category: In the News

Subscribe: Apple Podcasts • Spotify

Google’s search engine isn’t the only one in town, and marketers are taking notice. Increasingly, people are shifting search behaviors to AI chatbots, like ChatGPT and Perplexity. This means marketers’ search engine optimization playbook might soon need to be revamped to account for AI-generated product discovery, recommendations and more.

At Digiday’s Programmatic Marketing Summit in Palm Springs, California, Elena MacGurn, svp of search at Digitas, broke down how the agency is adapting its search marketing strategy for clients amid the AI boom. Live from Palm Springs, Tim Peterson, Digiday’s executive editor of video and audio, and senior marketing reporter Kimeko McCoy caught up with MacGurn for this episode of the Digiday Podcast.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

As platforms increasingly compete for livestreaming creators and their audiences, Twitch’s discovery issues remain a sticking point for some streamers. 

It’s been just over a year since Twitch launched its Discovery Feed in April 2024. The feed, a TikTok-style endless scroll of vertical video clips and current livestreams, was Twitch’s first product explicitly intended to help viewers discover new streamers without having to leave the platform. 

Twitch claims the new feed has had a measurable impact on discovery and user growth, with more than half of new viewer video views now coming through the feed and roughly 38 million new creator follows being driven through Discovery-Feed-related video playback, according to Twitch chief monetization officer Mike Minton.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More