For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone wanted to talk about at the Digiday Programmatic Marketing Summit, which took place in Palm Springs, California, last week.
Instead, agency executives were more preoccupied with challenges in CTV measurement, pricing and transparency among CTV ad tech vendors. DSP fragmentation and fee structures were also pain points that bubbled up during the town hall discussions at the event, which are held under Chatham House Rules, granting participants anonymity in exchange for candor.
Keep reading for some of the insights that were overheard during the discussions at DPMS.
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