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Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?

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The Programmatic Marketer

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

It’s late April/early May, and in any given year of the ad industry’s calendar, that means three concurrent series of events are taking place… in no particular order of importance, they are: 

  • The NewFronts/upfront season
  • January-quarter earnings calls
  • Digiday’s spring conference series

In one, those pitching their wares on Madison Avenue make lofty promises about media quality and performance. Meanwhile, in the second series of events, the CEOs and CFOs of such outfits attempt to show Wall Street they are making good on their fiduciary obligations.

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Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux

Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava.

Digiday caught up with Naylor to unpack why he’s stepping back into the fray with Kochava, what it signals about the state of ad tech and what it could mean for the industry’s second-tier players.

This conversation has been lightly edited for clarity.

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