Category: In the News

This story was first published by Digiday sibling ModernRetail

As tariffs drive up the cost of imported goods, Amazon shoppers appear to be increasingly curious about one thing: where their products are made.

According to new data from e-commerce analytics firm SmartScout, discovery-oriented searches like “made in USA products only” have surged 220% year over year. Similarly, “made in America products only” is up 130%, while more specific terms like “American flag made in America” have jumped 250%.

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With so much uncertainty in the mix and even more likely on the horizon, signs are pointing toward publishers pushing harder to diversifying their revenue streams this year in an effort to protect their businesses. Subscriptions in particular is one area where publishers are seeing more revenue, and, in turn, are ramping up their plans to strengthen that part of their business in the coming months.

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