Category: In the News

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Media Briefing: Economic uncertainty and brand safety jitters shadow publishers’ pitch at NewFronts

This week’s Media Briefing looks at news publishers’ pitch to the ad market at the IAB NewFronts, amid continuing challenges to get marketers to invest more ad dollars in news, and an uncertain economic environment.

  • News publishers gather at the IAB NewFronts event to urge marketers to spend more of their ad budgets with them — an old message, but at a time when stakes are high.
  • Google is using publishers’ content for AI training without permission, The Washington Post is changing its events strategy, and more.

News publishers gather at NewFronts to advocate for more ad investment

News publishers have spent years banging the same drum: that hard news is safe for brands and essential for democracy. But for all the talk, advertisers still flinch. Now, tired of noble pleas falling on deaf ears, publishers refuse to back down but know they need to sharpen the message.

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Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement

Uber’s ads business now has an annual run rate of $1.5 billion — up 60% from its where it was a year ago.

To bolster its case with advertisers, Uber Advertising has brought on its first head of measurement science, Edwin Wong, to fine-tune performance and help unlock even more ad dollars. In his new role, Wong will analyze performance insights while working with measurement partners, advertisers, and Uber’s marketing team.

His appointment was announced Wednesday (May 7) as Uber reported quarterly earnings, which showed its ads business has tripled in value since it launched three years ago. He’s no stranger to this kind of challenge. With previous roles at Yahoo, Pinterest, Buzzfeed, and most recently Vox Media, Wong has built a career helping digital ad businesses at scale during pivotal growth phases — often by putting measurement front and center.

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