Generative AI tools keep finding their way deeper into the world of agencies in varying ways — but their main value seems to still be in saving time and money for creative output and execution.
The latest example, Digiday has learned, comes from Brandtech Group’s Pencil unit, which is charged with offering AI-driven creative marketing solutions for a number of clients. Pencil is collaborating with Google to integrate the latter’s AI-based video generation model, Veo 2, into its offering.
The integration accesses Google’s AI models, such as Gemini for text generation, Imagen 3 for image creation and Google Cloud’s ABCD framework for asset analysis into a single interface. The aim is to enable marketers to generate and deploy high-quality, AI-driven content with efficiency and scale.
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