Category: In the News

For this week’s Media Briefing, we’ve put together a list of some of the different AI revenue models that publishers are signing — including ad revenue share deals and content usage fees — and the pros and cons of each.

• Pros and cons of AI revenue models for publishers
• BBC upset about source attribution in news services, The Washington Post weighs micropayments and more.

Pros and cons of AI revenue models

About this time last year, content licensing deals between publishers and AI tech companies like OpenAI and Microsoft were kicking off. Since then, newer entrants like ProRata.AI and Tollbits have started to catch publishers’ attention and signed new deals, in the hopes that they will bring in revenue from ads, subscriptions and content usage fees.

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Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments. 

Yahoo officially turned 30 last month, and in its trailblazing pomp of the ’90s and early 2000s, it was known as “the gateway to the internet.” However, in recent years, its various owners and leadership teams have had different ideas on monetizing its assets. 

Under its current ownership, Apollo Global Management – the private equity giant that took over Yahoo in 2021 – this could include a future without ad tech assets, with suitors inquiring about its DSP in recent weeks. 

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