Category: In the News

Last week, the online advertising standards body IAB Tech Lab unveiled its Trusted Server Framework proposals. The scheme hopes to give “publishers complete control over ad monetization…” but not everyone agrees, and debate broke out.

Both sides defend their corners vehemently, with participants in the debate (seemingly) asking, ‘Is this necessary when Prebid exists?’

For some, supporting Trusted Server Framework will emancipate publishers from Big Tech – think web browsers from Apple and Google. However, for others, it could turn out to be a wolf in sheep’s clothing – think infrastructure providers like Amazon.

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It’s been just over a year since the BBC relaunched its website and app in March 2024 — and the company has been rewarded for its efforts with a significant traffic boost.

The website update was part of the BBC’s ongoing efforts to become more accessible to a global audience, rather than its home market of the United Kingdom. It appears to have paid off, according to numbers shared by BBC Studios general manager and executive director of editorial content Ben Goldberger, who discussed the website relaunch during a talk at this week’s Digiday Publishing Summit in Vail, Colorado.

The BBC’s website traffic in February 2025 increased by nearly 25 percent year-over-year, according to Goldberger, who said that the company has experienced double-digit year-over-year growth for the past seven months. In February, BBC.com saw its highest number of habitual visitors from North America for the past 18 months.

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