Category: In the News

The injection of college sports creators into the U.S. influencer economy has permanently altered the way creator marketing and sports partnerships work.

At this year’s March Madness tournament, you would be hard pressed to find a participating brand without a clutch of NIL (name, image, likeness) partners attached to its campaign. And four years on from the sector’s Big Bang moment, brands are booking creators for more than just their on-court presence.

Take bottled water brand Niagara as a case in point.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

This week’s Media Briefing recaps what publishers had to say about referral traffic (which, spoiler alert, is as volatile as ever) during the Digiday Publishing Summit’s closed-door town hall sessions.

• Overheard at DPS
• Google tests removing news, TechCrunch and TheSkimm get sold, and more

Overheard at DPS, referral traffic edition

The volatility of referral traffic is nothing new for publishers. Media executives had a lot to say about their frustration with declining traffic in a closed-door town hall session during the Digiday Publishing Summit in Vail, Colorado, this week — lamenting about everything from trying to make sense of Google’s Search and Discover platforms to the expansion of the tech giant’s AI Overviews feature.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More