Category: In the News

What if the agency holdcos have got it wrong?

Over the past month, the groups have settled on a familiar investor script when framing their financial fortunes: AI as margin defense, integration as operating leverage, scale as a moat and automation as productivity.

It’s a tidy frame — a way to signal that generative tools won’t hollow out the model and EBITA can be protected.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

Developing AI content licensing marketplaces are introducing new pay structures for how publishers could be compensated for the content they allow AI systems to access.

Publishers and tech companies are determining how to scale compensation to match the value of the content publishers are allowing AI systems to access. It’s another sign of the evolution from flat-fee AI content licensing deals to pay-per-use, and it’s called “pay by demonstrated value” or “pay per value.”

If it works, it could be a way for publishers to reassert their pricing power with LLMs.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More