The last two weeks witnessed separate mergers and acquisitions in the ad tech sector, a stark contrast to the opening three weeks of the year, according to statistics from LUMA Partners released this week.
The deals in question were Viant’s intended $40 million purchase of TVision, an announcement made a day after True Anthem’s takeover by JWX, the entity formed from the union of JW Player and Connatix, was made public.
Both of these deals were confirmed just a week after MiQ revealed two separate M&A moves in successive months, with the corporate development lead at the programmatic trading specialist, Paul Silver, describing current market conditions as a “buyer’s market,” to Digiday.
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