Category: In the News

Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly earnings. And yet, the tournament’s draw hasn’t prompted a headlong rush to funnel ad spend toward streaming and broadcast coverage of club soccer. 

“It’s been steady for a couple of years; I don’t think there’s a huge uptick in soccer spending,” said Jim McNamara, svp of national video investment at media agency Canvas.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More

Kara Puccinelli, Chief Commercial Officer, Nexxen

Connected TV (CTV) has long shouldered the same assumptions of traditional TV: creative is expensive, reach is broad and measurement can’t be linked easily and directly to outcomes. But that perception is changing, and for good reason. 

As streaming gives advertisers more precise ways to reach audiences, test messages and connect exposure to business results, CTV is becoming a practical performance channel for brands that are willing to bring more rigor to audience strategy, creative testing and measurement. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More