Category: In the News

This story was first published by Digiday sibling Modern Retail.

Peacock’s “Love Island USA” has become an advertising juggernaut, and the impact of this season’s sponsorships is starting to be felt beyond the villa. 

Now in its eighth season, the franchise’s viewership has grown significantly, with the finale on Sunday, July 12. During the season’s first week, “Love Island USA” generated 1.31 billion minutes of viewing time, according to Nielsen, up 69% year-over-year. In turn, brands are increasingly looking for ways to be part of the conversation around the show, whether through organic social posts or through formal sponsorships. 

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Reddit execs are “intensely debating” whether feeding ChatGPT is eating its own ad business.

At Cannes, a top Reddit advertising executive admitted something the company has mostly avoided saying out loud: it doesn’t yet know whether selling its community data to train ChatGPT and Gemini is undercutting the very data advantage its own ad-targeting business is built on.

“It’s definitely something that we’re intensely debating,” said Reddit’s evp ads monetization, Roelof van Zwol, when asked directly whether Reddit’s content-licensing deals with OpenAI and Google compete with its advertising business — a business increasingly sold to marketers on the premise that Reddit’s community conversations offer targeting signal no other platform can replicate.

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