Maddy Gustini built a following by telling men what to wear. Now she’s turning that audience into a styling business — and a stake in a fashion app.
Gustini started creating content in 2023, not long after graduating with a degree in fashion merchandising and joining Neiman Marcus’ buying team. She focused on a gap she saw in the market: practical fashion advice for men. Within a year, she had more than 100,000 Instagram followers. Today she has nearly 300,000.
As followers began asking her for personal fashion advice, Gustini saw an opportunity to turn that demand into a new revenue stream: personal styling. At the time, she was (and still is) making $5,000 to $10,000 a month from brand deals.
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