Performance Marketing Strategies
Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.
Rakuten Advertising is excited to share that we have been shortlisted for 21 awards at the International Performance Marketing Awards (IPMAs). Now entering its fourth year, the International Performance Marketing Awards celebrates exceptional campaigns from across the […]
The post Rakuten Advertising Shortlisted for 21 Performance Marketing Awards appeared first on Rakuten Advertising Blog.
The pandemic has spurred much more price-conscious online shoppers, but are merchants’ attitudes toward coupon and deal affiliates also shifting to accommodate that change? For over a decade merchants and coupon affiliates engaged in an ideological battle (often contentious) over the specific value that coupon, discount, and deal publishers added to a program. Many merchants […]
The post Merchants Shifting Mindset When Working with Coupon Affiliates appeared first on FMTC Affiliate Datafeed and Tools.
