Category: In the News

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.

• Primetime for podding
• The FCC’s ABC license review, the NFL’s FCC charm offensive, MrBeast’s harassment lawsuit and more

Primetime for podding

Mark your calendars for Aug. 31. That’s the target date for streaming ad tech’s next step toward realizing its promise of evolving the traditional TV ad model.

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When analysts asked Joanne Wilson about The Trade Desk yesterday (April 28), WPP’s CFO was measured but substantive.

In fairness, she had to be. The holdco, like Publicis, Omnicom, and Dentsu, reportedly reduced the amount of ads it buys programmatically via the ad tech firm. It was that pullback that prompted The Trade Desk’s CEO, Jeff Green, to accuse the holdcos of manipulating programmatic supply chains to extract undisclosed margins on their clients’ ad dollars.

So when an analyst asked Wilson whether that friction between agencies and demand-side platforms signaled something structural, the question carried weight. Her answer carried more.

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