When analysts asked Joanne Wilson about The Trade Desk yesterday (April 28), WPP’s CFO was measured but substantive.
In fairness, she had to be. The holdco, like Publicis, Omnicom, and Dentsu, reportedly reduced the amount of ads it buys programmatically via the ad tech firm. It was that pullback that prompted The Trade Desk’s CEO, Jeff Green, to accuse the holdcos of manipulating programmatic supply chains to extract undisclosed margins on their clients’ ad dollars.
So when an analyst asked Wilson whether that friction between agencies and demand-side platforms signaled something structural, the question carried weight. Her answer carried more.
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