This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.
- Primetime for podding
- The FCC’s ABC license review, the NFL’s FCC charm offensive, MrBeast’s harassment lawsuit and more
Primetime for podding
Mark your calendars for Aug. 31. That’s the target date for streaming ad tech’s next step toward realizing its promise of evolving the traditional TV ad model.
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