Category: In the News

OpenAI and its first ad tech partner Criteo are framing their pitch around conversational advertising — a format that’s long been promised but rarely delivered at scale. The pitch is landing in clients’ inboxes just days after Criteo announced it would give its advertisers direct access to ChatGPT inventory through its platform.

And true to the pattern of the past month, OpenAI isn’t doing the selling itself. That job falls to Criteo. 

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While Yahoo is a far cry from its peak during the dot-com bubble, its audience size, brand value, and underlying technology continue to attract advertiser interest.    

However, that legacy is valued by some more than others (apparently), with sources telling Digiday that recent maneuverings point to a shift in priorities – particularly as its private equity owners are linked to separate ad tech investments. 

For some, such subtle moves are a sign of the times, with one of the earliest talismanic internet brands adjusting itself as the agentic era of the medium dawns. 

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