Category: In the News

Reddit plans to launch its own AI campaign ad tool for advertisers in the not too distant future.

The platform is already alpha testing an end-to-end automated campaign experience for performance advertisers, joining the likes of Meta, Google, TikTok, Pinterest and LinkedIn, which have each launched similar products as a way to target small-to-medium businesses, and ultimately secure a more consistent and reliable revenue stream.

“I think it especially helps our smaller advertisers activate on the platform, because they really appreciate the simplicity and the automation,” Reddit’s COO Jennifer Wong told Digiday. “We’ve been working on this for a while, and we’re really excited to make our ad platform easier to activate on.”

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In today’s digital advertising environment (which we all know is a crowded one), modern destination marketing is an untapped opportunity for brands.

The opportunity referred to lies in the audiences marketers gain access to: These audiences are not only engaged and open to receiving communications from brands, but they’re also captive due to the nature of the in-flight ad channel.

“This is an opportunity where audiences can’t swipe past it, you connect with them in a way that you have their focus, you have their attention,” said Chris Demange, vp of monetization and commercial aviation business at Viasat Ads. “To be able to associate your brand with not only the right audience, but the right frame of mind for the audience — it’s a super unique opportunity.”

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