Category: In the News

Nobody said it was going to be easy.

But WPP’s latest set of results, released earlier today, reveal the full scale of the task facing former Microsoft exec Cindy Rose if she’s to turn the company around.

The firm raked in £3.2 billion ($4.27 billion) in revenue in the third quarter, but like-for-like revenue less pass through costs (roughly equivalent to net revenue) fell 5.9% in Q3 and 4.8% for the year overall so far. And organic growth expectations for the full year have been revised downwards again, with the company now expecting an overall decline of 6%.

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This week’s Media Briefing looks at what publishers attending the Digiday Publishing Summit Europe had to say about the existential threat of site traffic losses and AI search tools encroaching on their businesses.

• Publishers have lost hope that traffic will ever bounce back
• Google Discover promotes fake news articles, Boston Globe launches paywall, and more.

Publishers have lost hope that traffic will ever bounce back

Call it complaining, call it doom and gloom. Whatever you call it, publishers spent the majority of the  closed-door town hall session at the Digiday Publishing Summit Europe in Lisbon, Portugal on Monday (Oct. 27) griping about the impact of Google search volatility and AI summarization tools on their site traffic and businesses.

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