Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Media Briefing: Publishers question whether personalization actually pays off

This week’s Media Briefing looks at publishers’ push to personalize newsletters as search traffic declines, and whether those efforts are actually paying off yet.

  • Does personalization pay off?
  • AI Overviews links take users to AI Mode, CNN to get an independent editorial board under new ownership, and more.

Does personalization pay off?

As search traffic erodes and AI answer engines siphon off queries, publishers are betting that personalized newsletters and sites can squeeze more value out of the readers they already have. But inside newsrooms, there’s little consensus on whether personalization is a meaningful differentiator, or just table stakes that don’t move the needle on revenue.

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Talent firm 24 Seven consolidates the new business efforts of its three concentric agencies

Ten months after acquiring three agencies of differing but complementary abilities, talent staffing firm 24 Seven has assembled them into a cohesive pitch machine while keeping their individual abilities distinct, creating 24 Seven Agencies as an Avengers-like group.

The three shops acquired last November include design specialists SketchDeck, performance- and digital-heavy Markacy and experiential/content firm Futureman. They’re now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to use, touting a menu of strategy, creative, branding, content, design, media, performance and experiential. 

According to each agency’s leaders, clients, from a golf brand owner to a Fortune 500 financial services firm are already expanding their reach from work with just one shop into one or both of the others. And since 24 Seven has an 80 to 100 person new business team helping a range of clients with staffing needs, the full-service breadth of the combined agencies becomes a natural new business pipeline. 

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