‘We were getting crushed’: Brands cut back on free online returns to offset tariff costs

This article was first published by Digiday sibling Modern Retail.

Free online returns — once a standard perk of e-commerce — are becoming the latest casualty of President Donald Trump’s tariffs.

After years of footing the bill for free returns, more retailers are raising the bar for customers who want to ship back unwanted goods. Some brands are even eliminating the perk altogether as they try to mitigate the steep costs of tariffs.

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Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.

  • YouTube’s new deal dynamics
  • OpenAI’s entertainment industry gaslighting, Facebook’s creator charm offensive and more

YouTube’s new deal dynamics

YouTube’s move to let creators swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026. 

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