Category: In the News

You’re likely to see more interactive ads on TV this autumn. As the critical holiday shopping season approaches, spending on interactive ads, including shoppable formats, is rising among both retail clients and non-endemic advertisers.

According to Matt Felder, vp of ad sales at streamer Fubo (strictly speaking, a vMVPD network), the number of campaigns using interactive and shoppable formats has grown fivefold and that revenue from the units had increased 217%, year-on-year. 

“That fourth-quarter holiday is certainly a peak time for Fubo,” said Felder. In 2024, the business drew over 31% of its annual ad revenue, just over $110 million, from the year’s final quarter. He added: “It’s the highest [period of] demand for interactive formats.”

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This story was originally published on sister site, Modern Retail.

Many of the largest grocers in the U.S. have restructured to bring their advertising and traditional retail businesses closer together.

In a move announced this summer, Kroger pulled its consumer insights (84.51°), loyalty marketing and retail media (Kroger Precision Marketing) businesses together under a single division called Kroger Precision Marketing powered by 84.51°. Albertsons overhauled its C-suite in May following the failure of its proposed merger with Kroger. That move brought together its digital experiences, marketing and loyalty functions as well as its advertising business, Albertsons Media Collective, under chief commercial officer Jennifer Saenz.

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