OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab.
The AI company has introduced to select clients a new type of AI-native ad specifically for its chatbot app, letting brands turn an ad click into a conversation with an AI agent rather than sending users to their websites.
The format, which Digiday has viewed via video and verified, allows advertisers to attach a branded business agent to an ad. When a user clicks the ad’s call-to-action button, which will be a message such as “Chat to us”, they are taken to a branded chat within ChatGPT, where they can interact with the brand’s AI agent.
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