Author: Krystal Scanlon

YouTube is turning 20 next month and if there’s one thing the company wants you to know, it’s just how big it is. The numbers are staggering, but what do they really mean?

Digiday has sifted through the data to find the numbers that actually matter. Here’s what you need to know:

YouTube has become huge

Over the past 20 years, YouTube has cemented itself as one of the most dominant platforms in the digital landscape. Launched in 2005, the same year as Reddit and just a year after Facebook, it emerged at a time when social media was still a novelty.

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Creators are utilizing Substack’s live video co-hosting features to grow their audiences — and their subscriber counts.

It’s been one month since Substack enabled video posts — previously a desktop-only function — on its mobile app, and two months since the platform expanded live video to all creators, with the ability for creators to team up and pool viewers as one of the features.

It’s early days, but so far seven creators have told Digiday that they are pleased with the results. 

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