There’s a talent problem in the media agency world, and it starts at the bottom — meaning the entry level.
(There’s a whole different talent problem in the C-suite as well, as a steady dribble of executives leave one holding company for another — but that’s a story for another time.)
The rising use of AI for entry-level and sometimes menial tasks has started to jeopardize the ability of young people to break into the agency business. At a Town Hall discussion held during the Digiday Media Buying Summit in Nashville on March 12 — a meeting that was held under Chatham House Rules, which guarantees anonymity for the agency attendees — some media agency folks spoke of that very problem.
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