Why Mondelez is hiring a global lead to solve for AI-driven shopping bots

Agentic commerce has moved from hype to reality — at least that’s the bet Mondelez seems to be placing.

The idea that AI bots will shop on behalf of humans isn’t something out of a sci-fi novel. It’s the next era of online shopping. Mondelez, parent company to brands Oreo, Sour Patch Kids and Cadbury chocolate, is trying to get ahead of it. The conglomerate is hiring a global lead of emerging commerce platforms with agentic commerce as the primary focus. Mondelez did not provide further details in time for publication, including whether the job has bee filled yet.

The role originally posted in February, and called for someone to help the snacking company shape global strategy, run pilots and build out a scalable playbook.

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The World Cup is set to lift demand for digital out-of-home spending

The club soccer season hasn’t yet ended, but advertisers already are looking beyond the Champions League and towards the FIFA World Cup.

Carmaker Hyundai, for example, is “ramping up” to the soccer tournament with experiential activations and sponsorship of grassroots soccer camps across the U.S., according to CMO Sean Gilpin. When the tournament kicks off in June, it’ll turn to the usual suspects – linear and streaming TV, social and influencer marketing – to capitalize on the moment.

There’s also room in the plan for digital out-of-home in stadiums, at the airports of the tournament’s 16 host cities, and along routes to hospitality zones and fan experiences, said Gilpin.

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