Author: Sara Guaglione

This week’s Media Briefing looks at six publishers’ 2024 earnings reports and latest earnings calls to look at how their businesses fared last year, compared to 2023. The gist is, most of them saw advertising revenue rebound and subscriptions continue to grow year over year.

• Some publishers see a rebound in digital ads and subscriptions after a tough 2023 (but not everyone)
• The Independent debuts AI-created news briefings with Google, Business Insider’s new editor is razor-focused on growing subscriptions, and more.

2024 (and Q4) in review

Looks like 2024 turned out to be the turnaround some publishers were hoping for after a year of doom and gloom in 2023.

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DoubleVerify has unveiled policy and product updates as part of its News Accelerator program to reduce the impact of keyword blocklists on publishers. 

These developments come amid high-profile criticism of ad verification technologies in successive reports in recent months and, more recently, growing competition in the space.  

DoubleVerify will now restrict keyword blocking to “unclassified URLs” only, with the company also launching tools to help advertisers optimize keyword blocklists to avoid excessive blocking against news content. 

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