Author: Sara Guaglione

Bleacher Report is betting on its animated content to break through all the sports coverage around the FIFA World Cup tournament kicking off next month. The Warner Bros. Discovery-owned sports publisher has launched a dedicated home for its cartoon shows on YouTube this week.

The move is also about deepening audience engagement, by giving the fanbase around B/R Cartoons a place to go for all the animated content and to engage with others.

B/R’s animated content has “driven more viewership than any other original content franchise at the company,” said Drew Muller, vp and gm of House of Highlights, Bleacher Report’s social-first sports vertical.

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For the most part, the digital media darlings of the 2000s have been killed. 

Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, which was valued at $1 billion in 2016, is selling New York Magazine and its podcast network to Lupa Systems for over $300 million, The New York Times reported this week. Meanwhile, BuzzFeed, whose peak valuation was $1.7 billion, sold more than half of its company for $120 million, receiving only $20 million in cash now.

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