Bleacher Report is betting on its animated content to break through all the sports coverage around the FIFA World Cup tournament kicking off next month. The Warner Bros. Discovery-owned sports publisher has launched a dedicated home for its cartoon shows on YouTube this week.
The move is also about deepening audience engagement, by giving the fanbase around B/R Cartoons a place to go for all the animated content and to engage with others.
B/R’s animated content has “driven more viewership than any other original content franchise at the company,” said Drew Muller, vp and gm of House of Highlights, Bleacher Report’s social-first sports vertical.
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