Author: Krystal Scanlon

Search & Affiliate Marketing Strategist since 1993

Ad tech is lining up behind OpenAI (it’s been here before)

StackAdapt is opening up ChatGPT ads to all of its advertisers this week. It won’t be the last.

The demand side platform, which became one of a handful of ad tech companies to partner with OpenAI at launch, started with a closed beta of double-digit clients before deciding the product was ready to scale.

“We ran a pilot just to make sure everything worked well, and that has been going well,” said Yang Han, co-founder and CTO. “So we’re actually releasing it wide this week — it’s broadly open on our platform for all our customers.”

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Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

This briefing is made available to all Digiday readers through apartnership with sponsor DirecTV Advertising

This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.

  • WBD’s biddable upfront
  • Netflix’s privacy suit, the upfront’s overarching pitch, YouTubers’ growth gurus and more

WBD’s biddable upfront

Upfront advertisers already represent a major share of Warner Bros. Discovery’s programmatic advertising business. “More than half” of the advertiser demand for WBD’s biddable inventory comes through the upfront, said Jill Steinhauser, group svp of platform monetization and partnerships at WBD, in an interview.

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