Author: Sam Bradley

Stagwell has picked its dancing partner to shape its approach to agentic media buying. 

The company is set to work with The Trade Desk to embed AI agents built with its Koa software into the agency network’s ad tech stack, making the companies the latest industry players to pair off in search of an advantage.

The deal was also a display of confidence in an ad tech kingpin that’s seen agency goodwill leak away in recent months. “We’re in [it] together,” said Matt Adams, global CEO of Stagwell Media Platform.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

The next phase of growth for the digital advertising industry is increasingly being built on a familiar foundation: small- and medium-sized businesses, with several scaled platforms using this week’s POSSIBLE conference to flaunt their wares.

But this time, the battleground is CTV, with Meta evidently looking to put its Audience Network model to work on such screens, and Pinterest making good on its earlier purchase, a transaction that reportedly cost it up to $350 million.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More