Author: Kimeko McCoy

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Netflix’s ad business is starting to look less like an experiment and more like a serious contender for ad budgets. The streaming giant is striking deals via new upfront structures, expanding its ad tech and rolling out unique content opportunities. 

All said, Netflix is aiming to build a bigger, more differentiated ad product — one that will disrupt the streaming ad market. 

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Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives — become the tool they can’t work without.

Though Firefly, the tech firm’s AI tool for content creation, launched three years ago, the company is now squarely focused on pulling creators under its umbrella. It just launched a campaign featuring YouTubers like Kinigra Deon (5.8 million subscribers) and Airrack (18.3 million subscribers) showing off how they use Firefly in their creative processes. The campaign ran online, with Adobe keen to appeal directly to creators of all sizes.

“The challenge we see from our creators and customers is that it’s not just about more content, it’s about making better content at scale without losing your voice,” said Stacy Martinent, vp of marketing and communications at Adobe.

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