Author: Catherine Wolf

Earlier this month, Digiday+ Research reported that advertisers are embracing AI for social media and retail media marketing. However, advertisers are slower to adopt AI for influencer and CTV marketing. This is according to a Digiday+ Research survey of more than 100 marketing professionals in first-quarter 2026.

Only one quarter of marketers (25%) said they use AI for their influencer marketing work, according to the survey.

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Another forecast, another reminder that ad spend is running its own race, economy be damned.

This time it’s IAB Europe’s latest AdEx Benchmark Report, which clocked continental ad spend up 10.5% year over year to €131 billion — roughly the size of Morocco’s entire economy, according to the report’s author and IAB Europe chief economist, Daniel Knapp.

Digital now soaks up around 70% of that spend, and while Europe’s market is still barely half the size of the U.S. in absolute terms, it’s growing faster.

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