Author: Danny Parisi

This story was first published by Digiday sibling Glossy.

Despite competition from some of the biggest companies in the world, including Nike and Adidas, Bandit Running has quietly become one of the most interesting brands in running.

The New York-based brand is known just as much for its hyperlocal focus on running clubs in New York City as for its design aesthetic, which draws from streetwear and fashion without sacrificing performance. Through hosting community runs and sponsoring big races, Bandit has courted serious runners and niche communities, leading to praise from influential runners’ blogs like the Substack Trail Waves.

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Another forecast, another reminder that ad spend is running its own race, economy be damned.

This time it’s IAB Europe’s latest AdEx Benchmark Report, which clocked continental ad spend up 10.5% year over year to €131 billion — roughly the size of Morocco’s entire economy, according to the report’s author and IAB Europe chief economist, Daniel Knapp.

Digital now soaks up around 70% of that spend, and while Europe’s market is still barely half the size of the U.S. in absolute terms, it’s growing faster.

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