Author: Seb Joseph

Advertising Week New York opens Monday at The Penn District, and the industry has moved on since last year. Creators now pitch brands without an agency in the room. AI agents have started doing the shopping for their owners and OpenAI has an ad sales team. Here’s what’s in and what’s out.

In
OpenAi’s vp of monetization
Out 
Perplexity’s head of publisher partnerships

In 
Making Dhar Mann chief creator officer
Out 
Making Dhar Mann a speaker

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A coalition of media organizations, including the Guardian and the Financial Times, has released a new standard for tracking how AI tools use publishers’ content.

The Standards for Publisher Usage Rights initiative, or SPUR, released the content telemetry standard today and has invited OpenAI, Anthropic, Google, Meta, Microsoft to help shape how the standard is implemented, said Alex Springer, SPUR’s technical lead.

If they accept, they will join SPUR’s new, invitation-only AI Licensing Advisory Board, set up to help ensure the standard reflects the entire AI ecosystem. 

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